Founded in 1964 by Bill Bowerman, a track and field coach at the University of Oregon, and his former student Phil Knight, Nike began as a small distributor for the Japanese shoe brand Onitsuka Tiger, now known as ASICS. Initially called "Blue Ribbon Sports," the company officially became Nike, Inc. in 1971, named after the Greek goddess of victory, symbolizing triumph and strength.

One of the most iconic moments in Nike's history was the creation of the "waffle sole" running shoe. Bill Bowerman, always looking for ways to improve his athletes' performance, experimented with a waffle iron to create a shoe sole that could provide better traction. This innovation not only revolutionized athletic footwear but also laid the foundation for Nike's commitment to innovation.

The famous Nike "Swoosh" logo, designed by a graphic design student named Carolyn Davidson in 1971, has become one of the most recognizable symbols in the world. Although initially paid just $35 for her work, Davidson's creation has since become a timeless emblem of athletic excellence and motivation.

Nike's rise to global prominence was fueled by its partnership with legendary athletes. In 1984, the brand signed basketball rookie Michael Jordan, launching the Air Jordan line, which transformed both the sports and fashion industries. This partnership not only elevated Nike's status but also redefined the relationship between athletes and brands.

Over the decades, Nike has expanded beyond footwear to include apparel, equipment, and technology, constantly pushing the boundaries of innovation. From launching the first Nike Air shoes to introducing advanced materials like Flyknit, the brand has consistently prioritized performance and sustainability.

Today, Nike stands as a leader in the global sportswear market, inspiring millions with its iconic tagline, "Just Do It." The phrase, introduced in 1988, has become a rallying cry for athletes and dreamers alike, encapsulating the brand's ethos of determination and excellence.

From its humble beginnings to its status as a global powerhouse, Nike's story is a testament to the power of innovation, perseverance, and the relentless pursuit of greatness.