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Since its inception in 1905, Rolex has been synonymous with precision, luxury, and innovation. Founded by Hans Wilsdorf and Alfred Davis in London, the brand originally operated under the name "Wilsdorf & Davis." However, it was in 1908 that the name "Rolex" was officially registered, marking the beginning of a legacy that would redefine the watchmaking industry.
Rolex's journey began with a vision to create wristwatches that were not only elegant but also reliable. At a time when pocket watches were the norm, Rolex took a bold step by focusing on wristwatches, which were then considered less accurate. The brand's commitment to precision led to the development of the first wristwatch to receive the Swiss Certificate of Chronometric Precision in 1910. This achievement was a testament to Rolex's dedication to excellence.
Throughout the 20th century, Rolex continued to push the boundaries of watchmaking. In 1926, the brand introduced the Oyster, the world's first waterproof wristwatch. This groundbreaking invention was a result of Wilsdorf's relentless pursuit of durability and resilience. The Oyster's hermetically sealed case prevented water and dust from entering, making it ideal for various environments, including underwater.
Rolex's reputation for reliability and precision has attracted a diverse range of admirers, from explorers to celebrities. Notably, in 1953, Sir Edmund Hillary and Tenzing Norgay wore Rolex Oyster Perpetual watches during their historic ascent of Mount Everest. Similarly, the brand has been a favorite among Hollywood stars, further cementing its status as a symbol of success and aspiration.
Today, Rolex remains at the forefront of innovation, combining cutting-edge technology with timeless design. The brand's commitment to quality is evident in every timepiece, from the iconic Submariner to the elegant Datejust. Each watch is meticulously crafted, with every component designed and produced in-house to ensure unparalleled quality and performance.
Rolex's enduring legacy is built on a foundation of innovation, precision, and craftsmanship. From its humble beginnings in London to its status as a global icon, Rolex has consistently set the standard for luxury watches. As the brand continues to evolve, its commitment to excellence remains unwavering, ensuring that every Rolex timepiece is not just a watch, but a piece of history.