Introduction

With the rapid development of e-commerce and the increasing purchasing power of consumers in China's lower-tier markets, buying agent platforms have gained significant attention. These platforms, which facilitate the purchase of international or premium products for domestic consumers, are now exploring strategies to penetrate and expand in these emerging markets. This research aims to analyze the potential strategies for buying agent platforms to succeed in China's lower-tier cities.

Market Characteristics of Lower-Tier Cities

Lower-tier cities in China, often referred to as "sinking markets," encompass third- to sixth-tier cities and rural areas. These regions are characterized by slower economic growth compared to metropolitan areas, but they have shown increasing consumer demand and digital adoption. Key features include:

• Growing middle-class population with rising disposable incomes.
• Increased internet penetration and smartphone usage.
• Strong preference for value-for-money products.
• Reliance on word-of-mouth and community-based recommendations.

Challenges for Buying Agent Platforms

Despite the opportunities, buying agent platforms face several challenges in lower-tier markets:

• Trust Deficit:
• Logistical Constraints:
• Payment Barriers:
• Cultural Differences: