Eastmallbuy’s Hot Categories and Brand Trends in Beauty Purchasing for the European and American Markets

2025-03-29

The demand for Asian beauty products

1. Hottest Purchased Categories

Here are the most sought-after Asian beauty categories in 2024:

  • SkincareCOSRX, MISSHA).
  • K-Beauty & J-Beauty SunscreensBiore, ANESSA).
  • Cushion FoundationsLANEIGE, CLIO).
  • Sheet MasksMediheal, Dr.Jart+).
  • Cleansing Balms/OilBanila Co, DHC).

2. Brand Preference Trends

Western consumers increasingly favor niche and high-efficacy Asian brands:

Trend Leading Brands Key Selling Point
"Clean" & Sustainable Beauty Innisfree, Etude House Eco-friendly packaging, natural extracts.
Dermatologist-Backed Dr. Jart+, Rohto Mentholatum Clinical effectiveness for sensitive skin.
TikTok Viral Products Rom&nd, Heimish Affordable dupes, aesthetically pleasing.

3. Future Projections in 2024-2025

Eastmallbuy’s data indicates growing demand for:

  1. Gender-neutral skincare lines (BePlain, Aromatica).
  2. CBD-infused Korean cosmetics.
  3. AI-powered personalized product recommendations.

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